Cookie Policy.

Effective Date: January 1, 2020

Last Updated: February 5, 2020


This cookie policy (“Cookie Policy”) describes the cookies and other technologies used by Minerva Analytics, Inc. (“Minerva”, “We”, “Us”, or “Our”) on Our sites that post this policy (collectively, “Sites”).
We have created this Cookie Policy to explain what these technologies are and why We use them, as well as your rights to control Our use of them. This Cookie Policy forms part of Our Privacy Policy.
Please note that We include references in this Cookie Policy to other websites that provide information about cookies and about opt-out choices. We are not affiliated with those sites or the third parties that operate them. We are not responsible for the content on those sites, and provide links to them for information and convenience only. By using the Sites, You consent to the practices described in this Cookie Policy and Our Privacy Policy and to the updates to these policies posted here from time to time.
Certain cookies that are necessary for the operation of the Sites do not require your consent (see below in the “Strictly Necessary Cookies” Section). To make sure You stay informed of all changes, You should check these policies periodically. Updates will be referenced by the “Last Updated” date shown above.

What Is a “Cookie”?

We often place a small file known as a “cookie” on Your computer's hard drive. A cookie may contain information that allows Us to track Your path through the Sites and to determine whether You have visited Us before. However, unless You provide Us with personally identifiable information, the cookies will not contain any information that would allow Us to personally identify You. If You do provide personally identifiable information to Us, the cookie is tied to this information so that Our systems will recognize You each time You use the Sites. In that way, We can save Your preferences from visit to visit and present You with a customized version of the Sites every time You visit. Our cookies cannot be used to read data from Your hard drive and cannot retrieve information from any other cookies created by other sites. We use cookies in this manner to help Us understand how Users use the Sites, and to help Us to improve the Sites.
For more details on cookies and similar technologies, please visit

How is Minerva Using Cookies?

Some cookies are associated with your account and personal information in order to remember that You are logged in and which workspaces You are logged into. Other cookies are not tied to your account but are unique and allow Us to carry out analytics and customization, among other similar things.
Cookies can be used to recognize You when You visit a Site or use Our Services, remember your references, and give You a personalized experience that is consistent with your settings. Cookies also make your interactions faster and more secure. Visit our Table of Cookies Used on Minerva Sites to learn more.
Categories of UseDescription
AuthenticationIf You are signed in to Our Services, cookies help Us show You the right information and personalize your experience.
SecurityWe use cookies to enable and support Our security features, and to help Us detect malicious activity.
Preferences, features and servicesCookies can tell Us which language You prefer and what your communications preferences are. They can help You fill out forms on Our Sites more easily. They also provide You with features, insights, and customized content.
MarketingWe may use cookies to help Us deliver marketing campaigns and track their performance. Similarly, our partners may use cookies to provide Us with information about your interactions with their services, but use of those third-party cookies would be subject to the service provider’s policies.
Performance, Analytics and ResearchCookies help Us learn how well Our Sites and Services perform. We also use cookies to understand, improve, and research products, features, and services, including to create logs and record when You access Our Sites and Services from different devices, such as your work computer or your mobile device.

What third-party cookies does Minerva use?

You can find a list of the third-party cookies that Minerva uses on Our Sites along with other relevant information in Our Table of Cookies Used on Minerva Sites. While We do Our best to keep this table updated, please note that the number and names of cookies, pixels and other technologies may change from time to time.

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help Us market more effectively to users that We and Our partners believe may be interested in the Sites. They also help provide Us with aggregated auditing, research, and reporting, and know when content has been shown to you.
We target (and measure the performance of) ads to Members, Visitors and others, both on and off of Our Services through a variety of ad networks and ad exchanges, using the following, whether separately or combined:
  • Advertising technologies on and off of Our Services, like web beacons, pixels, ad tags, cookies, and mobile identifiers as permitted by mobile platforms;
  • Account information and contact information and categories;
  • Information inferred from account information (for example, names to infer gender);
  • Your use of Our Services (for example, Your search history, which pages You visit, Your clicking on a Minerva ad, etc.) and log files generated as described in the Log Files Section;
  • Information from third parties (e.g. advertising partners, publishers and data aggregators) that We use in addition to the information from Our cookies (and similar technologies), Your account and use of Our Services.
We may share Your personal information with any third-party advertisers or ad networks for advertising. Also, advertising partners may associate personal information collected by the advertiser directly from You with Our cookies and similar technologies.

What can You do if You don't want cookies to be set or want them to be removed, or if You want to opt out of interest-based targeting?

Some people prefer not to allow cookies, which is why most browsers give You the ability to manage cookies to suit you. In some browsers You can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that You can disallow cookies from all sites except those that You trust.
Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.
For other browsers, please consult the documentation that your browser manufacturer provides.
Please note that if You limit the use of certain cookies, You may be unable to benefit from the Site’s full functionality.

Opting Out of Targeted Advertising

Targeted advertising is advertising that is personalized for You based on cookies that track your interests and behavior on websites. Several advertising industry associations offer consumers the ability to opt-out from online targeted advertising conducted by all of their member advertisers. If You would like to find out more information, please visit the websites listed below and follow the opt-out instructions there if you wish to opt-out:

Cookies and Other Technologies

Different Durations of Cookies

Cookies can be stored on your computer for different periods of time. "Session cookie" only last for as long as the browser session and are deleted automatically once You close your browser. "Persistent cookies" cookies survive after your browser is closed until a defined expiration date set in the cookie (as determined by the party placing it), and help recognize your computer when You open your browser and browse the Internet again.

First Party and Third Party Cookies

First party cookies are placed on a website directly by the owner of the Site, in this case, Minerva. Third party cookies are placed on a website by third party providers (for example, by companies that provide advertising tracking or web analytics services) and by advertisers on the Site. We use both first-party cookies as well as third-party cookies.

Pixel Tags

We also use pixel tags (usually in combination with cookies), from the third parties, to get information about your usage of the Sites and about your interaction with email or other communications. Pixel tags are a technology similar to cookies that can be embedded in online content or within the body of an email for the purpose of tracking activity on websites (for example, to know when content has been shown to You), or to know when You have viewed particular content or a particular email message.

Cookie List

Our use of cookies, as defined above, are further categorized into the following types:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in Our systems. They are usually only set in response to actions made by You which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert You about these cookies, but some parts of the Sites will not then work. These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow Us to count visits and traffic sources so We can measure and improve the performance of Our Sites. They help Us to know which pages are the most and least popular and see how visitors move around the Sites. All information these cookies collect is aggregated and therefore anonymous.

Functional Cookies

These cookies enable the Sites to provide enhanced functionality and personalization. They may be set by Us or by third party providers whose services We have added to Our pages.

Table of Cookies Used on Minerva Sites











































Changes to Cookies and This Cookie Policy

Our use of cookies may change from time to time. When they do, We will amend this Cookie Policy by issuing an amended version with a new "Last Updated" date.

Contact Us

If You have any questions or comments about this Cookie Policy, the ways in which We collect and use your information described here, your choices and rights regarding such use, or You wish to exercise your rights under California law, please contact Us as provided below:
[email protected].
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